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Seth Godin marketing interview: 3 questions he’s never been asked before
Speaker and author Seth Godin Marketing guru Seth Godin created concepts like permission marketing, ideaviruses, and Purple Cows. He’s also a gifted self-marketer. I’ve been a fan of Seth’s work for...
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Can your business make money using Location-Based Marketing? Four experts at...
If you have a retail business, you can use location-based services and other forms of local social media to attract and retain customers. Location-based marketing uses psychology, tech-enabled word of...
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Read this book: “When I Stop Talking, You’ll Know I’m Dead” by producer Jerry...
My copy: LOTS of folded corners These days, a book has to be entertaining or informative to keep my attention. When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man manages...
View ArticleCheck your bill: The evil genius of recurring monthly subscriptions
A friend recently noticed that Verizon TV had added a $14.99/month soccer channel to his bill. He doesn’t watch soccer. The channel had been on his bundled telecom account for six months. From a...
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Employee empowerment: 60 tons of explosives, and the missing window blinds
1953 lecture on employee empowerment My grandfather was a business professor and management consultant from the 1940s to the 1980s. One of his specialties was helping companies work more cooperatively...
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The Squint Test, and 6 more UX tips via Jess Martin at Relevance
Jess Martin This spring, I went to Jess Martin‘s excellent Refresh the Triangle presentation at Fragment Labs. From his experience at Relevance in Durham, Jess explained how designers and developers...
View ArticleExceeded your expectations? Tell their manager.
I’m doing a project that requires parking in downtown Raleigh, NC. I knew a garage spot was going to cost around $100/month. McLaurin Parking has exclusive management contracts on city-owned and...
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UX for smart marketers: Get outside the building, and 3 more TIMA tips from...
Abe Crystal of More Better Labs As marketers and designers, we need to get “outside the building” to ensure we’re meeting our customers’ needs, according to Dr. Abe Crystal of More Better Labs. He...
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Avoid unreasonable clients by asking prospects these 5 questions
Whether you’re in business development at a marketing agency or an independent consultant handling sales yourself, you need to spend time screening new leads. Just because someone says they’re...
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Challenge: Write a good marketing testimonial
If you want to get a good marketing testimonial from your customers, you need to buy Sean D’Souza’s e-book, The Secret Life of Testimonials (right). Totally worth the $45.95. A really good marketing...
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